We care about your privacy

Privacy Policy

1. Introduction

At DK Aesthetics Skin and Body Clinic Limited, we believe in being transparent about how we collect and use your data. This privacy policy explains how we handle any personal information we collect from you when you use our website https://dkaesthetics.uk/ (the “Site”).

We have a separate privacy policy for in-clinic services which we will give you to sign.

What is Privacy?

Privacy is your fundamental right to control your personal information and how it’s used. In today’s digital world, this has become increasingly important as we share more information online. When you visit our website or use our services, we want you to feel confident that your personal information is protected and respected. 

What is Personal Data?

Personal data is any information that can identify you as an individual. This could be as simple as your name and email address, or more technical information like your IP address. Understanding what personal data is helps you make informed decisions about what information you share online. 

2. What Information Do We Hold?

We collect different types of information to provide you with the best possible service while respecting your privacy rights. Here’s what we collect and why:

Information You Provide to Us

When you interact with our website, you might choose to share:

  • Your name, telephone number through our contact forms
  • Any additional information you choose to share with us
Information Automatically Collected

Our website automatically collects some technical information to function properly:

  • IP addresses: processed by Cloudflare and our server for security
  • Browser type and version
  • Device information
  • How you use our website: which pages you visit and when
3. What Are Our Principles in Collecting Your Personal Data?

We follow these key principles when handling your data:

  • We only collect what we need
  • We are transparent about how we use it
  • We keep it secure and up to date
  • We don’t keep it longer than necessary
  • We respect your rights regarding your data
4. How Do We Process Your Personal Data?

We process your data for these specific purposes:

  • Contractual Necessity: providing our services, processing payments, communicating about services
  • Legitimate Interests: Improving our website, Preventing fraud, Ensuring system security, Analysing website usage
  • Legal Obligations: Complying with UK laws, Responding to legal requests, Handling legal claims
  • With Your Consent: Sending marketing communications, Processing data for specific consented purposes
5. What is Our Legal Basis for Processing?

Under UK data protection law, we need a legal basis to process your personal data. We rely on:

  • Contract performance
  • Legal obligations
  • Legitimate interests
  • Your consent where required
6. How Long Do We Retain Your Data?

We keep your data only for as long as necessary:

  • Contact form submissions: Until we’ve responded to your enquiry
  • Technical data: As needed for security and analysis
  • Marketing preferences: Until you withdraw consent
7. Disclosure of Your Data

Your privacy is important to us. Here’s how we handle your data:

  • We only share with internal staff who need it
  • We use trusted service providers, such as Cloudflare and Google
  • We never sell your data
  • We may need to disclose data for legal requirements

 

While we don’t actively share your data with third parties, some of our services (like Google Meet or social media platforms) have their own privacy policies and data handling practices. Please visit each individual service’s website for more information.

8. Further processing

If there is a scenario where we would need to use your personal data for a new purpose that has not been consented before nor covered by this policy. We respect you and your personal data, therefore we will seek your prior consent to the new processing. 

9. Your Rights

You have important rights regarding your personal data:

  • Request access to the data we hold about you;
  • Have inaccurate and incomplete data rectified;
  • Have the personal data we hold on you deleted (except where we are required to hold the data by law and where there is legitimate interest to withhold it);
  • To restrict the processing of your personal data in certain circumstances;
  • The right to withdraw your consent to the processing at any time;
  • The right to lodge a complaint with the Information Commissioner’s Office.
10. Data Security

Protecting your data is our priority. We use multiple layers of security:

We implement robust technical and organisational measures to protect your information. Think of it as a house with multiple locks – each security measure adds another layer of protection. We use:

  • Encryption for data in transit (like a secure safe for your information)
  • Two-factor authentication (2FA) and multi-authentication where possible
  • Secure offline storage on protected hard drives
  • Regular security assessments and updates
  • Strict access controls (only authorised personnel can access data)
  • Secure hosting environments

While we implement strong security measures, no online transmission is 100% secure. We continuously update our security measures to protect your data.

11. Cookies

Cookies help us provide you with a better website experience. Here’s what we use:

  • Essential Cookies: Cookie consent preferences, YouTube video functionality, Form completion memory (saves your partial responses locally), Basic website functions
  • Form Cookies: Our contact forms use cookies to temporarily save your answers if you haven’t completed or submitted the form. This data stays on your local machine and isn’t transmitted until you click ‘send’.

You can manage cookies through your browser settings, but some essential features may not work without them.

12. Third-Party Links and External Sites

When you click on a link to a third-party website, you will leave our website and enter the website of the third party. We are not responsible for the privacy practices or security of third-party websites. When you click links to other sites, their privacy policies will apply.

It is your responsibility to read the privacy policies of third-party websites before clicking on any links. We cannot guarantee the security of any third-party website, and we urge you to take precautions when visiting any website.

13. Changes to Our Privacy Policy

We may make amendments to the policy based on the changes of our services, which will be available at any time on our website without notice. Please check back frequently to see any updates or changes to our privacy policy. 

14. Contact Us

If you have any questions, comments or requests regarding this data and privacy policy, we are here to help:

DK Aesthetics Skin and Body Clinic LTD
Collis House, Town End Road, Derby, United Kingdom, DE72 3PT
Email: [email protected]
Phone: 07976 291316

Last updated: 22 January, 2025